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Marketing Hacks for Better Customer Engagement and Satisfaction

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About the Episode

Joe Arduini and Bailey Gray, full-service digital marketing experts at REQ, join Staci Wallace to help small business owners position themselves for a successful comeback. Learn the best ways to stay connected with your customers as well as three marketing hacks for better engagement and greater customer satisfaction.

About the Guest

Joe Arduini - As VP, Earned Media, Joe works alongside his team to conceptualize and execute inspired, data-driven earned media growth strategies for clients. His passion lies in the marriage of driving technical improvements to core site functionality and creatively engaging audiences through a wide array of content mediums and delivery methods.

Prior to joining REQ in 2013, Joe began his career as an independent SEO consultant, specializing in the development of digital copy and inbound marketing strategies for brands such as Allen School of Health Sciences, Advance Credit Counseling, Travel Vegas, and MaxxCAT. With an additional 10 years of experience in resort hospitality, Joe brings a sincere commitment to serving others through excellence.

Joe holds a BA in Journalism and Mass Communication from Point Park University. In his spare time, Joe enjoys writing and producing music, watching hockey (Go Knights Go!) and spending time with his wife, Juci, and two yorkiepoos, Blueberry and Luma.


Bailey Gray - As Director of Social Media & Content, Bailey collaborates with his team on campaign strategy, production, and day-to-day operations to help deliver strategic messaging to clients’ core audiences at the right time and place through compelling brand stories.

With over 12 years of experience, Bailey has managed enterprise-level content, paid and organic social media, and influencer campaigns to bring his client partners increased brand awareness, website visitors, leads, sales, and brand advocacy. Working with partners such as National University, Constellation Energy, American Standard, Centene, Legoland, and Hard Rock Hotels has provided him experience and knowledge in a diverse set of verticals.

Bailey holds a BS in Business (Marketing) from the University of North Carolina, Wilmington. Born and raised on the Outer Banks of North Carolina, he now calls San Diego ‘home’ with his wife and daughter. When he isn’t enjoying the beaches and surf of Southern California, you can find him exploring one of San Diego’s local breweries, hunting for the best burrito, or spinning one of his favorite records at home.

About The Comeback Show

In each episode, Staci sits down with notable business leaders, influencers, and entrepreneurs to discuss how they have turned adversity into epic comeback stories that enabled them to build a life and business they love.